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It’s time to move now from the conceptual to the actual. Feel free to model any of these specific tactics, but be careful not to let them limit your thinking. If you think “risk reversal” and not “money-back . . . → Read More: Risk Reversal Marketing Tactics 
Offer Intensifiers are devices that will boost an offer’s effectiveness—sometimes in the extreme. You’ll find that many of the greatest Touchstones have Offer Intensifiers built right in. When they’re used in a believable way (don’t fling them about . . . → Read More: How to Intensify Your Irresistible Offer 
Never give away anything that you couldn’t otherwise sell. (Free junk is still junk.) The Target, Tie-In, Collect Formula 1. Make sure your freebie is targeted to the proper audience. Don’t give away a free tea-cozy to . . . → Read More: The Golden Rule of Freebies 
How to Keep the Customer Door Open // Just remember that it’s up to you to preserve a prosperous link between yourself and your customer. The ways to do so are limited only by your own imagination. Remember “Points . . . → Read More: How to maintain Customer interest to Your Offer 
Customers point of contact // One of the most useful marketing constructs people have ever been introduced to is that of customer Points of Contac. If you realize that marketing not only can, but does occur (whether you like . . . → Read More: Hof to find Point of Contact with Your Potential Customer 
You understand now, on a conceptual level, how the Second Glass is delivered. If I were you, I would spend most of my time thinking at the conceptual level so you can break away from what other people . . . → Read More: The Second Glass Recipes of Your Offer 
It’s easy to pay lip service to the virtues of selling the Second Glass, but most businesses simply don’t do it, and this is one of the primary reasons they fail. With just a tiny bit of imagination, . . . → Read More: The Irresistible Offer and Second Glass Delivery Techniques 
You too can have business success beyond your wildest expectation—and you don’t have to get an MBA or buy a mountain of business books to do it. There’s a simple formula—let’s call it The Great Formula, because it’s . . . → Read More: Bringing The Irresistible Offer to a Thirsty Crowd 
Elements of Irresistible Offer – the follow up. The bigger and bolder you make your Touchstone, the more difficult it is to prove, and the harder you have to work to sell your believability and your credibility. . . . → Read More: CREATE YOUR MARKETER BELIEVABILITY AND CREDIBILITY 
THE TOUCHSTONE – the second Element of Irresistible Offer Never before in the history of modern man have we had so many marketing messages competing for our attention. TV ads, radio ads, direct mail, billboards, Internet banners, . . . → Read More: The Touchstone is a of Part Irresistible Offer |
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